Emerald Mosley

Integrated graphic + digital designer


Loop is a friendly Local Yarn Store (LYS) in London with a decidedly upmarket and stylish bent, and designing and building its website fulfilled two passions - both for design and knitting.

As the business expanded I integrated e-commerce and created custom Wordpress themes for their blog - loopknitlounge - so they could engage with their knitting community online as well as in the shop. The business doing well means there is more work for me, but also leads to temptation - there is an ever expanding range of fab yarn for me to spend my money on!

I redesigned the website recently to reflect the new branding, and worked with the e-commerce team to bring it up to date and make it responsive.

  • Role: Designer / Wordpress customiser
  • Brief: Create and maintain identity / design information for yarn boutique business
  • Action: Work directly with client, undertake design research, create concepts, refine concepts from client feedback, produce wireframes for mobile and web for eCommerce developers
  • Result: Apply brand to website & social media presence, supply print ready artwork for adverts, integrate website with client's chosen ecommerce product and Wordpress

Redesigning the current Loop eCommerce website so it is responsive and works across screen sizes
Redeveloping the current Loop blog - Loop Knit Lounge - so that the Wordpress template is responsive and works across screen sizes
Archive: Designing and developing the Loop blog using Wordpress
Archive: The Loop website, designed and developed to integrate with Cybertill; the client's till, stock and eCommerce platform
Archive: Loop's html email newsletters